Sunday, June 20, 2021

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It’s not HBO. It’s HBO with commercials.

The ad-supported version of the streaming service HBO Max will launch in early June and cost $9.99 per month, a $5 discount from the $14.99 ad-free version of the service, AT&T Inc.’s WarnerMedia said.

HBO Max is essentially a supersize version of HBO with its own slate of original programming and access to classic TV shows and movies, as well as 2021 Warner Bros. films the day they hit theaters. There is no additional charge to HBO subscribers to sign-up for HBO Max, which launched about a year ago.

WarnerMedia had previously promised to roll out a lower-priced version with ads, as the company competes with Netflix Inc., Walt Disney Co. and others that offer lower monthly prices and have signed up tens of millions of customers. Disney+ costs $7.99 a month, while Netflix starts at $8.99. Neither has ads.

WarnerMedia executives unveiled the details to advertisers Wednesday during a presentation touting the company’s various platforms. The ad load will be the lightest of any streaming service, said JP Colaco, WarnerMedia’s head of ad sales.

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